Safety Signs News

Tourist signage leaves visitors 'lost and confused'

19th October 2010 | Health and Safety Signs

Posted by Ben Alexander.

The problems posed by operating unclear directional signage in city centres have been highlighted this week after it was reported that visitors to the city of Lincoln have become lost after looking at the city's tourist information signage for help.

Gill Cox told the Lincolnshire Echo she had visited Lincoln for the day, with the intention of visiting Usher Gallery.

However, after arriving in the city she quickly became lost when she found that the gallery wasn't marked on the directional signage, while the Cornhill tourist information office – which has closed down – was.

"We couldn't work out where it was we were meant to go – a tourist information office was shown as being just off the High Street, but the Usher Gallery wasn't marked," the 68-year-old told the newspaper.

"Thankfully, someone came along and told us the tourist information office had closed down and where to go to get to the Usher to see the portrait exhibition," she added.

Although the signage at the gallery was "better", the guidance at the end of town "really wasn't much help for a day visitor", she said.

A spokesperson for the gallery pointed out that the correct title of the building is The Usher Gallery: Art at The Collection and acknowledged that some city signage does not refer to its full title, although efforts have been made to correctly promote it as widely as possible.

Usher Gallery is set in Lincoln's Temple Gardens.


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