Safety Signs News

RoSPA and Ford team up for safety project

27th June 2013 | Health and Safety Signs

Posted by Ben Alexander

The Royal Society for the Prevention of Accidents (RoSPA) has joined forces with Ford to launch a young drivers’ safety programme in Britain.

Entitled 'Ford Driving Skills for Life', the campaign has already achieved success in North America and Asia Pacific, and will provide free driver training to motorists under the age of 25.

The AA will provide a one-day course where professional instructors will work with young road users, while a new website will teach drivers in the 17 to 24 age group about how they can be safer.

Kevin Clinton, head of road safety at the RoSPA, said: “We are delighted to be the official safety partner for Ford’s Driving Skills for Life initiative to help raise awareness of road safety among young people.

“Vehicle crashes are one of the leading causes of death for 17 to 24-year-olds and we are confident that this initiative, which offers supplementary training to all under-25s free of charge, will help educate young drivers and reduce the number of young people who are killed or seriously injured on our roads.”ADNFCR-2754-ID-801604863-ADNFCR


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