Northumberland sees successful warning sign campaign
A three-year campaign to increase road safety in Northumberland has culminated in a successful sign campaign with the aim of reducing the number of motorcycle accidents in the county.
The new warning signs have been placed in what Northumberland County Council calls “accident black-spots”, mostly along rural roads.
The eye-catching yellow signs encourage drivers to keep an eye out for motorbikes and their riders.
A survey conducted in October by Northumbria Police revealed that 68 per cent of people think that the signs have been effective at preventing motorcycle accidents.
In addition, 38 per cent of motorbike riders said that, having seen the signs, they would change the way they drove in the long term.
Dave Ledger, deputy leader of Northumberland County Council, said: “Since the scheme launched in 2010 the numbers have been going down.
“We hope that these signs will continue to have a positive impact on the behaviour of people who may otherwise drive dangerously on our county’s roads.”
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