New signage part of Birmingham Airport brand changes
Posted by Ben Alexander.
Birmingham Airport will introduce new signage as part of its upcoming brand redevelopment project.
According to the Birmingham Mail, the sixth largest airport in the UK will get rid of the "International" in its name so it will no longer be known as BIA but Birmingham Airport. This is in preparation for the £13 million merger taking place between the centre's two terminals next spring.
Alongside new signage and logos, the complex will introduce heightened passenger security and develop new shops and restaurants.
"We are officially dropping the BIA tag and will be Birmingham Airport in future. Given that we are an international airport, and have international flights, I do not think that we need to say that we are international," Justine Hunt, spokesperson for the airport, told the newspaper.
"We are not just European, we fly internationally to the likes of Dubai, New York and Asia."
Jo Lloyd, head of brand for the complex, said the merger would help the airport attract more passengers – of the eight million people that live within an hour's drive, less than 40 per cent use the airport. Ms Lloyd said it had plenty of capacity to host more people.
"We need to create positive awareness about Birmingham’s potential, to foster a sense of pride and grow loyalty from passengers living in the one and two-hour catchment," she told the newspaper.
This July, Birmingham Airport handled over 928,000 travellers.
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