Safety Signs News

'Funny' warning signs not welcomed by US city

5th August 2010 | Warning Signs

Posted by Nicole Stevens.

Officials in Chicago have registered their displeasure after a local radio station decided it would have some fun with safety signage on the city's Lake Shore Drive expressway.

According to the Chicago Sun-Times, the station, JACK-FM, hired someone to send out amusing "wisecracks" on a safety sign on an overpass near McCormick Place.

Instead of safety signs alerting drivers to hazardous road conditions or potential tailbacks, passing motorists were informed that "JACK NEEDS GIRLS", "104.FM NEEDS BEER" and "JACK.FM WANTS A RIDE".

The stunt was timed to coincide with a Bon Jovi concert at the city's Soldier Field Stadium, of which the station was a part-sponsor.

Unsurprisingly, the safety signs, which were unlicensed, were removed by the middle of the afternoon after complaints from the public and enquiries from the newspaper.

Brian Steele, a spokesman for Chicago's Transportation Department, told the news provider: "Whenever there's a big event along the lakefront, the city deploys variable message signs to give people traffic information and directions. In this case, it appears this radio station just hired a company to put out a sign without informing the city or obtaining the proper permit.

"We would never issue a permit for this type of sign on the public way. Electronic signs are for traffic messages only. They are not intended for advertising, extraneous or out-of-the-ordinary messages. Those have the potential to be hazardous to motorists travelling 40 mph on a busy roadway."

Funny (for some) safety signs are not uncommon. Jokers in California recently erected a safety sign warning motorists to watch out for Bigfoot.


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